When COVID-19 hit, Smuin Contemporary Ballet had to quickly pivot. Their first steps included posting previously recorded dance performances to their website for their existing customer base, as well as staging a few socially-distanced outdoor performances. But as it became clear that touring would be delayed well into 2021, the team began investigating options for ticketing livestreams and providing an interactive online event experience.

Ultimately, Smuin chose Stellar as its online event partner for its robust feature set, commitment to the customer experience, and sister company Goldstar's history of promotional success.