The Stellar Emerging Creators in Theatre Program

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What is it?

What is the Stellar Emerging Creators in Theatre Program?

Online events represent a whole new medium for creators to bring theatre to the world. Stellar believes that there are innovative, creative people and organizations that see the possibilities. The Emerging Creators in Theatre Program provides money, production credits and support* to chosen applications to produce a live theatre event on the Stellar platform.

For more information, please consult our Frequently Asked Questions and the Stellar Emerging Creators in Theatre Program Official Rules. You may also contact us any time at

About Stellar

Stellar is the only full-service livestream partner for professional live entertainment organizers, committed to delivering premium interactive online shows to paying audiences.


Stellar’s industry-leading Total Show Management System (TSM) suite enables producers and artists to sell tickets to a global audience, manage customer data, securely stream events, and accept payments on one platform, providing full technical support and guidance along the way.


Launched in October 2020, Stellar was created by the Goldstar team to aid an industry in need of engaging audiences and generating revenue during the pandemic. The platform has grossed millions in ticket and merchandise revenue and generated hundreds of thousands of dollars in donations. Fans from around the world now have access to the best online live events, streaming to multiple devices with high-quality video and audio, and interactive features. 


The event organizations listed below represent a sample of Stellar's event partners:


Who should apply?

Stellar’s Emerging Creators are a group of innovators seeking to develop new ways to present creative content in the streaming space. We are interested in hearing from you if you’re looking for a shot to break through to the next level as a creator and build an audience for your work. We’re especially interested in hearing from you if all of that is true and, for whatever reason, you haven’t yet gotten the shot that you need and deserve to prove what you can do.

While not requirements, the following are recommended for applicants:

  • You are an experienced theatre maker or organization with the demonstrated skills to produce a live event.
  • You have a fleshed-out concept, budget and basic plan for your online project.
  • You’ve got a good working knowledge of the technologies related to filming and producing an online show.
  • You have the rights to any material you’re proposing in your project.

What do I get as an emerging creator?

Chosen applicants will get up to $50,000 in recoupable production credits and financial support* to produce the project described in the application. Though the creator will be primarily responsible for creating, marketing and broadcasting the show, Stellar will lend its support wherever possible to help make the show a success. Stellar will promote the show in its social media and PR outlets and through its Goldstar partnership and will work with the award winner to make sure the technical requirements are met for a successful online show.

*Stellar will award selected applicants financial support and production credits of up to $50,000. Some or all of this can be recoupable by Stellar through ticket sales, but regardless of the financial outcome, the award winner will not be obligated to pay any of the award back. After recoupment, all earnings from the show will also go to the award winner. Stellar will charge the “Essentials Plan” rate (or equivalent plan) for platform fees, designed to cover direct costs only (9.9% of ticket price).  Any costs in the show above the award amount will be the creator’s responsibility, and if the creator does not create the show in an agreed time period, any financial support or credits given through the award would be owed by the creator to Stellar. 

Meet the Panel


Sammi Cannold


Sammi Cannold is a theater and film director who is one of Forbes Magazine's 30 Under 30 in Hollywood & Entertainment, class of 2019. Recent theater credits include Evita (New York City Center), Endlings (New York Theatre Workshop, A.R.T.), Ragtime on Ellis Island, Violet on a moving bus (A.R.T.), and Allegory (La Jolla Playhouse WOW). In film world, Sammi just completed her first documentary feature The Show Must Go On, filmed in South Korea and the U.K. Upcoming projects include Carmen (Lincoln Center w. MasterVoices), four new musicals, and two feature films. Associate director credits include the Broadway production of Natasha, Pierre... (dir. Rachel Chavkin). Sammi has also served as an Artistic Fellow at the A.R.T., a member of Cirque du Soleil's Creative Cognoscenti, and a Sundance Institute Fellow and developed work with Playwrights Realm, The Eugene O'Neill Theater Center, New York Stage and Film, Cirque du Soleil, and Nickelodeon. She holds a B.A. from Stanford University and an M.A. from Harvard University.


Sam Maher


Sam Maher is the founder of YesBroadway, a media and marketing agency that champions fresh and exciting theater via robust social media + influencer marketing campaigns and by creating content that helps casual theatergoers sort through the noise and navigate NYC theater and all over the world. Clients include Be More Chill, of which he is also a producer, and over 15 other Broadway shows as well as several Off-Broadway theater companies and theater-adjacent brands. He has two Broadway-themed tattoos, is a big fan of classic TV shows (especially when Broadway divas star in them!), traveling around France and Europe, and going to the beach as much as possible!


Brian Moreland


Brian Moreland is a creative lead commercial producer based in New York City. Brian is also one of five Black producers for Broadway, with a passion for universal stories, while blending marginalized people and topics with entertainment. Previous Broadway credits include: The Lifespan of a Fact with Daniel Radcliffe, Cherry Jones and Bobby Cannavale; Sea Wall/ A Life with Jake Gyllenhaal and Tom Sturridge; and The Sound Inside with Mary-Louise Parker, to name a few. Upcoming Broadway shows include: American Buffalo with Sam Rockwell, Darren Criss and Laurence Fishburne; Keenan Scott II’s Thoughts of a Colored Man directed by Steve H. Broadnax III; and BLUE starring Emmy & Tony Winner Leslie Uggams and Emmy Winner Lynn Whitfield, directed by Tony Winner Phylicia Rashad! Brian is an active member of the Broadway community. In addition to volunteering his time for the Theatre Development Fund, he is also a Trustee of the Board for Broadway Cares Equity Fights Aids and proudly serves on the Board of Governors for The Broadway League.


Osh Ghanimah


Osh Ghanimah has the distinct pleasure of serving as the Founder & President of Broadway For All and Director of Content Development for The Frederick Zollo Company. Osh is a Co-Producer of the upcoming Broadway musical, Sing Street, and has worked with The Public Theatre, The Guthrie Theater, American Repertory Theater, and Russia’s Moscow Art Theatre, among others.  Select TV work includes: "High Maintenance," "The Good Fight," "Unbreakable Kimmy Schmidt," "The Blacklist," "The Looming Tower." Film work includes All We Had, starring and directed by Katie Holmes. Osh holds a BA and BS from Loyola University Chicago where he received a Presidential Scholarship and was recently honored with their Damen Award for alumni impact. He received an MFA from Harvard University where he served as a Guest Lecturer (Office of the Arts) and a Presidential Public Service Fellow (Office of the President). Osh is a Teach for America alumnus and trained teachers and leaders in NYC for five years. He began his public speaking career with TEDxBroadway and is a proud recipient of Artspace's Su Job Award for Education.

Frequently Asked Questions

How do I apply?

Applicants must complete our application form and submit it by the application deadline: 11:59pm PT on May 11, 2021.

You can download the application form here.

Completed applications should be sent to

How do I know if I'm eligible to apply?

You must be a legal resident of the 50 United States and at least the age of majority in your state of residence (19 in NE and AL, 18 everywhere else). 

You may apply on behalf of an event organization so long as you are able to submit a Delegation of Authority form completed by a member of your organization’s leadership team. Download that form with the application here

For more information, consult the official rules.

What do I get as an Emerging Creator?

Chosen applicants will get up to $50,000 in recoupable production credits and financial support* to produce the project described in the application. Though the creator will be primarily responsible for creating, marketing and broadcasting the show, Stellar will lend its support wherever possible to help make the show a success. Stellar will promote the show in its social media and PR outlets and through its Goldstar partnership and will work with the award winner to make sure the technical requirements are met for a successful online show. 

What do I have to do if I’m chosen?

You have to produce a show within an agreed-upon period of time, and of course, use any financial support or credits made available to you through this program solely for the production of that show.

You are required to share financial and production information about the show with Stellar both during and after the run of the show.

You have to work with us to communicate to the world about your show and your talents. This will be once you are chosen, during the time you’re producing the show and for a period of time after the show is done. The goal will be to get the word out about you, your show and the Stellar Emerging Creators Award program, and if you win, we’ll expect you to help us do that with a small commitment of time.

How will you be selecting finalists? Who makes that decision?

The entries will be evaluated based on three things: the artistic merit of the proposed event concept as judged by us; the commercial potential as judged by us, particularly evaluating the potential revenue in light of the budget of the event; and finally the professional credibility of the applicant as being able to deliver the show described. We will have judges that are members of the Stellar team and outside participants who are professionals in the live entertainment industry as well.

We will determine the amount awarded based on the budgetary needs of the show and the potential impact of additional funds.

Who owns the content?

The Creator shall own the show and show content, subject to a worldwide, exclusive license to Stellar to digitally transmit and stream the show and show content live and on-demand for a full calendar year beginning on the date of Creator’s acceptance of the Production Budget. 

The Creator shall be responsible for obtaining and furnishing to Stellar appropriate signed consents, licenses, and other agreements necessary for the performance, reproduction, exhibition, and use of the show and show content in all media, which be described in the Creator’s Production Agreement with Stellar. 

The Production Agreement may provide for further obligations to Stellar related to the Creator’s exploitation of the show and show content after the expiration of the license to Stellar.

Will stellar provide the production services or will I need to find that on my own?

The Creator will be responsible for producing the show, including sourcing and employing production services.

Stellar will provide recommendations from its preferred partner network and will also help to promote the show to prospective ticket buyers.

What if I don’t know the answer to an application question?

If it is not required, marked by an * , feel free to skip the question. 

If the question is required, please answer to the best of your ability. If you are still struggling to formulate a response, mark “no response” and explain why. 

Feel free to ask us any clarifying questions at

I’m not sure whether to apply as myself or as part of an organization. What should I do?

If you are the sole owner of your show concept, apply as yourself. 

If you will share ownership of the show concept with an organization, especially an organization that employs you, apply on behalf of the organization and make sure to submit the Delegation of Authority form with your application.

Does it cost anything to apply?

Not a penny.